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FLEXO Magazine : January 2014
Corrugated Beyond the Box Change is afoot in the corrugated market: Consumer demands are trend- ing to an increased attention on retail ready packaging, CPCs are making better use of packaging graphics as sale mechanisms and technology is consistently evolving. Attendees to this session will glean plenty of insight into the current and future corrugated markets, courtesy of Color Resolutions International’s James Ford, who will talk about corrugated packaging’s past, present and future, with a focus on the marked improve- ments in print quality. He will also exam- ine developments in ink, paper, plates, aniloxes and presses. Daniel Martinez, of Matthews Brand Solutions, will give a presentation on micro cell plate technology applied to corrugated printing. He plans to show test results and determine if benefits lie in the following areas: • Increased solid coverage • Potential for higher line screens • Cleaner screen tones • Reduced plate wear • More consistent print • Reduced fluting • Faster makereadies Additional highlights not to be missed include: • Examining usage of flat top dots for corrugated printing • New ink technologies • Converting from litho to flexo Co-chairs David Nunez, International Paper and Robert Hannum, DuPont Packaging Graphics, said the flat top discussion will help drive more designs to direct print. Various success stories from litho to flexo converters will be shared, hopefully inspiring others to make the transition themselves. An up close look at CPCs will offer valuable insight into their decision mak- ing processes. Nunez and Hannum also said that CPCs and printers would be wise to attend, as they will benefit most from the speakers’ presentations. Echoing Fo- rum’s highly anticipated “Mythbusters” session, the panel will be debunking the idea that high end corrugated printing is a job only litho can perform. “ Giving CPCs a choice of flexo over litho makes this a ‘must attend,’” they said. The printer/partner panel will wel- come questions, creating an open op- portunity for listeners to seek solutions to specific problems and generating an interactive dialogue. It will consist of Jeff Dumbach of CSI, Geoff Roznak of Great Northern Corp. and Rick Pomeranka of Printron. Name: Corrugated – Graphic Demands & Decision Points Date: Wed. , April 30 Time: 8:30 a.m . – 10 a.m. Chairs: David Nunez of International Paper Robert Hannum of DuPont Packaging Graphics Tag Swag One of packaging’s key innate abil- ities, one that goes hand in hand with marketing, advertising, branding and many other product aspects, is to stand out. With shelf after shelf and consum- ers who look to visual appeal before making a decision, differentiation is key. Forum’s tags and labels session will show attendees how to command atten- tion in a sea of choices. Co-chairs Kim Madigan, Smyth Companies and Kevin Schilling, The Outlook Group have assembled a roster of speakers to help deliver “swag” to customers. “Everyone is looking for that ‘pop,’ something visually enriched and cutting edge, with an effect that enables it to stand out on the shelf,” said Madigan and Schilling. “ We are calling this ‘SWAG’ for your label. This session will supply the information on what is new in coatings, inks and anilox rolls to deliver these effects. ” A pair of presenters—Scott Schultz of Eckart America Corp. and Alexander James of Harper Corporation of Ameri- ca—will talk about how to differentiate products using special effect inks and coatings. Noting that such effects are typically shied away from in the flexo world, the twosome plan to discuss how new anilox roll technologies and unique pigment sizes and shapes have made them possible, even from a cost effective approach. The session’s other presentation, from Alix Guyot of Anderson & Vreeland, will speak to various proofing systems designed for tags and labels, including: • Machine solvent • UVLED • Water base “ Our group of presenters will have the recipe of anilox specifications and technologies to enhance a printer’s abil- ity to print specialty coatings along with metallics to make graphics stand out,” Madigan and Schilling said. The pair also note that CPCs in par- ticular will be interested. “ T his is about making your company different than others,” they said. “CPCs will be able to evaluate what might be needed to make their next line of labels stand out more than their competition.” Name: Tags & Labels – Add SWAG to Your Label & Tag Date: Wed., April 30 Time: 8:30 a.m. – 10 a.m. Chairs: Kim Madigan of Smyth Companies Kevin Schilling of The Outlook Group 30 FLEXO JANUARY 2014 www.flexography.org