by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : January 2014
TECHNOLOGIES & TECHNIQUES Digital Printing Its Evolution & Impact on Flexo By Bill Myers Whether you grew up listening to music on 8 tracks, record albums, cassette tapes or CDs, it’s obvious that media is very different now. Technology evolves. Today, music is not even a physical object. It’s something called a download from iTunes or streaming from Pandora— repositories that provide you with a greater selection. And it’s quicker and easier to obtain it there than running out to a music store to buy the latest hit single from your favorite band. Huh, what’s a music store? Technology evolves, and in the world of printing, it’s no different. If you are hoping this article focuses on a historical look at digital printing and a timeline of events throughout the past several years, then you will be highly disappointed. Evolution and progress, especially in the world of technology and, more specifically, in printing, is all about looking forward. So what drives evolution in technology? Is it the human need for continuous advancement, for the sake of simply creating something new and different? Or is it to respond to a change in market demand that necessitates new products and services? It’s probably of little bit of both. Organizations design and engineer products and services based on one of two factors. Either they believe a new product or service is what the market wants and by building it, “they will come,” or a new product or service is what the market demands because customers are proactively asking for it. Or, again, a little bit of both. In either case, technology is changing at an amazingly rapid pace, and this is highly evident in the world of printing. Whether it’s printing on labels, tickets, tags, signs, direct mail or packaging, there is no question that the face of printing is changing—and changing fast. HYBRID: BEST OF BOTH WORLDS • Ink optimization system • Automatic stitching of printheads • Automated printhead cleaning and capping • User selectable droplet sizes 48 FLEXO JANUARY 2014 www.flexography.org A hybrid solution (analog and digital) allows for adding variable data to flexo printed labels.