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FLEXO Magazine : February 2014
Bre ak NewGroundwithusinB al timore!Reg i ste r todayfl e x ogr aphy .org Ap r il27–30 | Hil to nBal t im o rean dt heBal t im o reC o n v en t i o nCen t er |Ba l t imo r e,M D Good Things Happen When You Break New Ground Control your outcomes. Diversify your offerings. Source new solutions. Network and share ideas. Become a better flexographer. If it’s out there, it’s in here. Plan to attend today. NEWCutt i ng - Edg e Top ics NEWR esea r c h&C ase S tud ies NEWN e twor ki ngOpportun i t ies NEWCr i t ical M a r ke t I nt elli g e n ce Pre-Show Planner FEBRUARY2014FLEXOFEBRUARY2014VOLUME39,NO.2FORUMPLANNER/FLEXIBLEPACKAGING Fabulous Flexibles Pouches/Sleeves/Wraps & Packs “Diversify your offerings. Expand your reach into new, previously untapped markets.” “B e come a better flexographer. Control outcomes. Secure your future.” SYNERGISTIC & EXCEPTIONAL FTA’s 2014 Annual Forum & INFO*FLEX Exhibition Breaks New Ground Pepper Stokes,Robbie Fantastic Flexibles and Jessica HarkinsHarrell,Anderson& Vreeland willco-chair FTA’s54th Annual Forum, April 27-30in Baltimore,MD. FTA TODAY Here, whileemphasizing newdirections,theytackle your questionsontheprogram, itsconception, execu- tion and your expectations. Theirpromiseisto“Break NewGround.” The themeof2014’sForumis “BreakingNew Ground.” Whatinsightcanyouprovide into howthattheme was chosenand whatitmeansfor attendees? Fresh.New.Different.Thisyearwe madeitourNo. 1prioritytobringforth new topics,new content,new research, new case studies... (new everything!)intothe Forum program. Thusthetheme “BreakingNew Ground” came tobe.Wewantedto makesurethatwe brokenew groundin everyconceivableway.We’re introducing new sessions, newformatsandnew presenters. TheForum team hasworkeddiligentlyto pursue new avenuesof learningandto ensure thematerialthat’s beingdiscussedisgermane and relevantto the audi- ence. We set asidepreconceivednotionsthat aForum agendashouldbe “acertain way”andin doingso, we cameupwith an eventthat issure to helpallattendees “BreakNewGround”intheirrespectivebusinesses. Whatisthe“heart”ofForum’sprogram? The“heart”of thisandeveryotherFTA Forum isthe people. It’sthe conferencegoerswho attendthe ses- sionsandposedirect,thoughtprovokingquestions; it’sthepresenterswho inspire dialogue,debate and discussion; it’stheINFO*FLEXexhibitorswho share theirnewtechnologiesandproductstohelpgrowour businesses; it’sthehonoreesat the AwardsBanquet who are celebratedfortheirexcellence,their spirit ofvolunteerism andtheirinnovations.Finally,it’sthe membersof the Forumcommittee,who worktirelessly upuntilthe veryendtomakesure theirsessionsoffer insightandknowledge.That’sthe heart ofForum. It was in1960whenFTAfirst heldthisevent, andit continuesto be now,some 54 yearslater. Describethe processthatwasusedwhenitcame to assemblingthe agendaforForum?Howisthe “BreakingNewGround”theme reflectedinthe plannedsessions? Our first goalwasto assembleastellargroupof indus- tryexpertsto formthe backboneof theForum Commit- tee.Missionaccomplished! Membersofthisgroupre- allyhavetheir fingerson thepulse ofthe flexo industry. Theyknowwhattopicsare hot, whattopicscan beput tobed, what needsto bereworkedandwhat can be left untouched.We hadcountlessbrainstormingsessions andintheend, this“thinktank”developed11exciting sessions(manyof whichare completelynewto aForum program)andimmediatelystartedgoingoutintothe fieldtomaketheirvisions realities. For youpersonally, whatdo youpredictForum’s highlight will be? Well, we’repartialtothe Flexo Mythbusterssession, but we’re alsospearheadingthat one! Inall seriousness, it’s hardto pinpoint whatForum’s main highlight willbe be- causeit isadifferentexperience for everyone.Thisyear we’veintroducedanew “ManagingYourPressroom Efficiencies”session that willbe crucial forprinterswho wantto make the most out oftheirexistinginvestmentsin machinery. “ExpandedGamut”isahot one andone of the world’slargest CPCs, Procter& Gamble Co., will be headliningit,so that’sahuge draw. We also havean arrayof concurrent sessionsthat focus on thedifferent market segments(i.e.flexiblepackaging, tagsandlabels, andcorrugated),sothose folkswillfind alotof pertinentcontent there.The“EmergingFlexoMar- kets”will beessentialforanyone lookingto diversifytheir offeringsandexpandtheir reachintonew,previously untappedmarketstogrowtheirbusinesses. FIRSTisgoingto givesneak peaksat what’sin store for the newestversion(4.X)... FQCwill present findingsfrom keyprojects...beginnerswill benefit from Flexography 101and102. Addtothat thenetworking, thereceptions, the AwardsBanquet...it’simpossible tonaildown the main highlight.In the end,that’ssomethingwe’re espe- ciallyproudof. Whatdoyouthink willbethe biggesttakeawaysfor printersinattendance?How aboutCPCs, designers andprepresstechs? The flexoindustryfacesseriouschallenges:Increasing customerdemands, shorterleadtimes, risingcost ofraw materials—these arejustsome ofthe issuesimpacting business.There arealso ahostof opportunitiesthatcan beseized, butwe needtheproperintelligenceto acton them. Forum 2014 willtalkabout benchmarking,G7(Near NeutralCalibration),processcontrol,pressroomefficien- cies,expandedgamut printing,enhancingshelfappeal, new marketstoexplore... thissubjectmatteris relevant not onlytoprinters, butforCPCs,designers,prepress providers, etc. If it’strending, rest assuredForum 2014 willaddressit. Isthere anythingyou’dlike tosay aboutBaltimore, the 2014 Forum’shostcity, fromthe perspective ofwhatat- tendeescanexpect? Baltimore isagreatvenue.It’sgotthe three “A’s”every- one islookingfor:Accessibility,AffordabilityandAttrac- tions.With numerousflightoptions,convenienthighway accessandahost ofrailoptions,travelingtoandfrom Baltimore iseasy. The cityisalsoveryaffordable—itsac- commodations, diningandairfaresareamongthelowest when comparedto other keydestinations. Baltimore alsooffersawidevarietyof attractions,includ- ingthe famousInnerHarbor, whichoffersan arrayof firstclassrestaurants, entertainment venuesandcultural institutions.Plus, sportsenthusiastswill appreciatethat the popular OrioleParkat CamdenYardsandRavens Stadium areallwithinwalk- ingdistance from the Hilton (Forum’sheadquarters hotel)andtheconvention center (where INFO*FLEX takesplace). Simply put, Baltimore has it all! Pepper Stokes JessicaHarkins Harrell