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FLEXO Magazine : February 2014
industry. All projections, as presented, are amply support- ed. Rationale and justification, included in study after study, strike sound notes and almost always echo expectations voiced by other respected market watchers. Be inspired by their astute obser- vations. Packaging demand stretches into the hundreds of billions of dollars and at least one firm sees it getting very close to $1 trillion as we approach 2020. Cited growth rates stretch from a low of 3.5 percent to upward of 5.6 percent annually. Market segments, like flexible packaging, standup pouches and shrink sleeves are outperforming industry averages, inspiring innovative printers/convert- ers to expand their businesses. Clearly we're breaking new ground, winning new converts, expanding flexography 's footprint and equipping our chosen print process with the technologies necessary to carry it forward, take on challenges from other formats, adapt to a changing environ- ment and strategically plan to remain versatile, vibrant and highly relevant. But being aware of all this is a first step. Now, when I stroll the frozen food aisle at the grocery store and pick up a package of microwaveable vegeta- bles, I think about the substrate that can withstand electromagnetic waves without turning its contents into a melted plastic casserole. When I visit the beer distributor, I thank the geniuses of ge- ometry who design those lightweight yet rigid, cardboard six pack holders. My viewpoint of the packaging industry is shifting from an outsider's perspective to that of an insider. At 3 p.m. on Monday in the Grand Historic Venue, I realized that flexogra- phy is more than an industry to some people. To that group in the back of the room, it isn't just what pays the bills. Itisahobby,a passion, a pastime. Something worth getting in a heated discussion over. As an outsider trying to immerse myself in an unfamiliar world, seeing something like that was inspiring. It seems many of the people who I've met in my time at FTA are of this mindset and I genuinely look forward to meeting more. "Demand is skyrocketing. Productivity is on the rise. Profitability is escalating. Bottom lines are booming. There's no end in sight." "I've started looking at packaging---really looking at it---and becoming aware of the massive industry that produces it." FTA Board of Directors FFTA Board of Trustees Jim Nelson Chairman, FFTA Board of Trustees Great Lakes Packaging Corporation Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt FFTA Chair Elect Kimberly-Clark Corporation Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Michael Reinhardt FFTA Vice Chair, Solicitations Windmoeller & Hoelscher Corporation Hank Welter FTA Vice Chair, Printers/Converters Coveris High Performance Packaging Mark Cisternino President Flexographic Technical Association Peter Hartman Polymount U.S., LLC Ian Hole Esko Eric Jones The Label Company Kelly Roberts Canflexographics Mary Sullivan Mark Andy Inc. Howard B. Vreeland, Jr. Anderson & Vreeland, Inc. FLEXO® Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez International Paper John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd