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FLEXO Magazine : February 2014
A Standup Performance Demand for converted flexible packaging in the U.S. is pro- jected to grow 3 percent annually to $18.8 billion in 2017. The market for converted flexible packaging will benefit from the inherent advantages of lightweight bags and pouches and the convenience they offer. Further market penetration will be influenced by features dedicated to enhancing the consumer experience, leading to higher retail volumes. These and other trends are presented in Converted Flexible Packaging, a new study from The Freedonia Group, Inc. Pouches, primarily of a standup construction, will offer sig- nificant growth opportunities. Analyst Joe Pryweller forecasts demand “to increase 3.6 percent per year through 2017 to $8.2 billion, with even faster growth through 2022.” The use of bags in converted flexible packaging also will increase, albeit slower than in previous years, with projected growth of 2.6 percent per annum to $9.2 billion in 2017. The bag market is especially strong for nonfood items such as pharmaceuticals and medical products, where advance- ments in sealing and protection and strong handling capa- bilities are driving gains. The continuing conversion to plastic bags in the pet food market and the popularity of ready to eat and case ready meats will trigger added growth for both bags and pouches. Convert- ed flexible packaging will provide strong competition to rigid pack- aging in food applications. Growth will be led by product introductions in packaged meat and poultry, snack foods, ready to eat produce, pet food and specialty beverages. Added features, such as easy opening and resealing, will also fuel continued conversions from rigid containers to converted flexible packaging. The growing popularity of pouches for sin- gle use laundry and dishwasher detergent and the conversion to reclosable, large format plastic bags for lawn and garden and other household items showcase the potential for pouch and bag formats. For more information, visit www.freedoniagroup.com. C M Y CM MY CY CMY K www.flexography.org FEBRUARY 2014 FLEXO 17