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FLEXO Magazine : March 2014
Announced as our February issue hit press, we set about contacting all partners to request details on their roles in the project. The extensive preliminary report was scheduled for March, as the editorial focus is labels; hope being to address breaking news as it happens. With that charge, we relaxed our non commercialism policy, reflecting the involvement of many for the benefit of all. Innovative thinking and inspirational technological applications deserve that much. You be the judge of what this all means, whether it's right for your operation and deserving of the media attention it may get. Please realize, as we do, that current endeavors aside, a host of other com- panies are engaged in similar research and development efforts. They cross- over all platforms---from narrow web to wide web and everything in between. We're constantly hearing of new prod- uct introductions, and as INFO*FLEX 2014 will showcase, they're aimed at reducing makeready, eliminating vari- ables from the process, facilitating the ability to print to the numbers, etc. That bodes well for flexo's reputation and continued campaign to enhance quality and deliver consistency, run after run. typically confusion---"Where is the thing I want to buy? This is usually where they put it. Now I can't find it!"---followed by frustration---"Oh, there it is. It looks different now. Why 'd they do that?" Beyond that pair of brief moments it wasn't a blip on my radar, and I think the average person isn't too differ- ent. Packaging becomes a thought in someone's mind when they are walking down an aisle, amid a sea of products, looking for a visual connection to the specific thing they want---a sequence more subconscious than anything. But I don't think that's a bad thing. A lot of the best products grab consumers' attention and then get out of the way. If a package commands that attention, it has done one of its most important jobs. That visual connection can be lever- aged by a printer, a brand owner or a FLEXO® editor. And so at a local brewery earlier this month, when someone asked me, "What do you do?" I tried a different approach. I pointed to the bottles on a shelf spanning the perimeter of the tasting room. I pointed to the 6 and 24 pack cartons in a nearby refrigerator. Curiosity piqued, they leaned in and waited for an explanation. Merely by directing their eyes to things they knew, I had their attention. "It's called flexography..." FTA Board of Directors FFTA Board of Trustees Jim Nelson Chairman, FFTA Board of Trustees Great Lakes Packaging Corporation Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt FFTA Chair Elect Kimberly-Clark Corporation Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Michael Reinhardt FFTA Vice Chair, Solicitations Windmoeller & Hoelscher Corporation Hank Welter FTA Vice Chair, Printers/Converters Coveris High Performance Packaging Mark Cisternino President Flexographic Technical Association Peter Hartman Polymount U.S., LLC Ian Hole Esko Eric Jones The Label Company Kelly Roberts Canflexographics Mary Sullivan Mark Andy Inc. Howard B. Vreeland, Jr. Anderson & Vreeland, Inc. FLEXO® Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez International Paper John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd