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FLEXO Magazine : March 2014
global and regional scale through 2018, AWA forecasts that the global market will grow from 2012 levels at an annualized rate of around 4 percent to 2017/2018. North America and Eu- rope will grow at a compound annual growth rate (CAGR) of 2 percent to 2.5 percent and 1.5 percent to 2 percent, respec- tively, and Asia and South America at a rate of ±6 percent. China, Brazil, India and Asia form the drivers for global label market growth and will continue to do so over the next five years. In terms of labeling technologies, growth in pressure sen- sitive labels will track the global growth rate at ±4 percent, glue applied labels will average around 3 percent per year over the period, heat shrink sleeve labels will average a yearly growth of ±6 percent and in mold around 3 percent. In the mature markets, the emerging technologies—principally sleeve label formats—will continue to outpace pressure sensi- tive and glue applied label formats, albeit at a slower pace. Plastic film based labels—pressure sensitive film labels, sleeve labels and wraparound glue applied labels—will con- tinue to grow at rates much greater than paper labels, in all regions. Polyolefin films remain the leading film type—notably polypropylene—but developments in hybrid films and coex- trusions with specific properties are an emerging opportunity for film producers and converters. Regulation and environmental pressures are increasing on a global scale and are a challenge for the label industry. Food contact regulations are tightening everywhere, with migra- tion of label components through printed packaging under scrutiny. Overall, the label market will continue to be dynamic, delivering its clients’ needs and preferences in the ever changing fast moving consumer goods and logistics/track and trace markets—thanks to the flexibility and skills of label printers around the world and a versatile and responsive supply chain. n About the Author: Dr. William Llewellyn is vice president and senior consultant at AWA Alexander Watson Associates in Amsterdam. He has worked for 40 years in the packaging, labeling and coating industries in a variety of commer- cial, technical, manufacturing and senior management positions spe- cializing in vacuum coating processes serving the labeling and packaging sectors. Dr. Llewellyn is the author of many multi and private client market studies and reports identifying commercial and tech- nical data and describing market dynamics, opportunities, trends and competitive influences in the specialty converting arena. He has organized and chaired AWA conferences and seminars focused on the label, coating and packaging industries in addition to presenting technical and commer- cial papers at international conferences, and is the author of published technical papers. From March 5–7, Féderation INternationale des fabricants et transformateurs d’Adhésifs et Thermocollants surpapiers et autres supports (FINAT) held its Technical Seminar 2014. On day two of the event, Dr. Llewellyn gave a presentation focused on the global label market. He has adapted that presentation for this month’s FLEXO®. Global Label Demand – Label Format 2012 Source: AWA Labeling & Product Decoration Markets Global Review 2013 38% 39% 16% 2% 5% Pressure-sensitive Glue Applied Sleeving In-mold Others 18 FLEXO MARCH 2014 www.flexography.org