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FLEXO Magazine : March 2014
ities. Every decision we make is driven by these core values. What really set the company apart was Ted’s focus on providing “solu- tions” to our clients regardless of the impact on short term profitability. It was this reputation that quickly drew the attention of a successful label broker who specialized specifically in personal care labeling. In the early 1990s, the broker urged Label Impressions to pursue foil stamping to support heavy foil users such as Redkin, Giorgio, Bijan, Caesars World (Las Vegas) and others. The company quickly became known as “the” source for high end, challenging foil stamped labels—something that continues today with our award winning cold foil printing. Carolyn (my sister) and I joined the company in 1994, she with a back- ground in finance and I with a back- ground in production and operations management. Though we had our sights set on growing the business, Dad had a different idea and wanted to “in- vest” in us by having us learn everything from the ground up. I spent the next 15 years coming to understand everything from rewinding to press operation to prepress and platemaking. This training still benefits me today as I guide the company as its president and CEO. FLEXO®: What are some important mile- stones in Label Impressions’ history? Salisbury: Innovation has been key at Label Impressions. Milestones can be measured by the innovations we’ve developed and adopted over the years. In 1996, Dad said we’d never both- er with 4-color process printing since profits from high volume spot color work and hot foil stamped label jobs were plentiful, yet today the company regular- ly wins awards for its HD Flexo 4-color process printing. Bringing that capa- bility in house with our Esko HD Flexo direct to plate equipment was a game changer and represented a significant milestone. We’ve always been a compa- ny that looks to do things differently and so increasing our press capability to 10 colors represented another major move. Since the majority of label printers in the West only have 8-color capability, Label Impressions’ 10-color capacity allows us to produce high quality multi colored labels while adding foil, tactile, scent or other special effects. In 2010, after spending more than one year on finetuning our cold foil capabilities, we sold our three hot foil stamping presses and transitioned this work to cold foil. The move was a real nail biter as we struggled at first to achieve the same results for long time hot foil clients, but it has paid off: Today we’re producing cold foil labels that rival anything we could do with hot foil, at a fraction of the cost. Recent additions include widening our press width to 17-in., adding cold foil to all of our presses and adding rotary screen to the list of available capabilities. FLEXO®: How big is Label Impressions now? Salisbury: We currently use eight machines and two shifts with capacity for more. We’ve always taken pride in our smaller size. As a small to mid sized company we’ve been more nimble and better able to accommodate the needs of our customers. With regard to lead time, for example, when asked “What’s your lead time?” we respond with, ‘ When do you need it?’ Although we’ve grown into a mid sized company we’ve “I’ll never forget the day the validation for investing in HD flexo came in the form of a conversation with a client’s lithographic carton printer. The printer kept asking what we did to the file because he couldn’t achieve the same results.” www.flexography.org MARCH 2014 FLEXO 25