by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : March 2014
we identify a target and measure our current state. I’ve always been a huge fan of quality management guru Dr. Joseph Juran and we use Pareto charts daily to help us measure where the big- gest issues lie within our processes. All too often companies make quick assumptions about what their problems are and, as such, make adjustments to their process without fully understand- ing what their current state is, or even what the true measurement should be. As slow as it can be in the beginning, we start by fully examining our current process and by testing our assumptions before making changes. Although this is a “boring” approach, it ensures that once we correct a problem we can confidently move on to the next problem without concern that it will pop up again in any significant way. FLEXO®: Is there a particular recent job that demonstrates Label Impres- sions’ capabilities or a feature that is increasingly popular? Talk about the job—its client, run size, parameters, obstacles, etc. Salisbury: There are many. One that stands out is a liquor label we recently produced. The client needed it quickly but didn’t want to compromise quality. Several effects were desired including embossing, multiple color matches, cold foil and combination coatings. And, of course, price was a concern. With our 10-color press we were able to produce the effects at a lower cost and on time for the client. The foil effects in partic- ular were spectacular and done at a fraction of the cost of hot stamping. FLEXO®: Where has the label market gone in Label Impressions’ history? Salisbury: The label market is quite a bit different from what it was 10 or 20 years ago. Labels have taken on a larger role in packaging and print in recent years with the advent of multi process presses, digital printing, rotary screen, foil and advances in adhesives and substrates. We’re seeing more and more chal- lenging applications and a demand for specialty label products such as tactile finishes, high opacity whites, multi lay- ered labels and multi sensory products incorporating scent, tactile feel and even taste! Since the recession, buyers and marketing folks are working with fewer resources. Decision makers are now doing the jobs of two or more people and as such, they don’t have time to entertain a lot of new vendors. Instead, we see them looking to their trusted partners who, in turn, bring the work to us, so we’re very focused on building relationships with other flexo printers, distributors and brokers. Digital has certainly taken center stage in recent years and we’ve done significant research in this area. We’ve vetted the newest technologies and don’t see any fundamental differences in their approach to the color consisten- cy problem of digital label printing. There is a huge misconception among some label buyers that digital is “the” way to go for labels, but we see many of those customers eventually migrate back to flexo as they see the limitations of digital—specifically color consistency, which is a growing prob- lem with digital, CMYK label printing. While we see digital as a fast growing area of label printing, it is not a pan- acea for the typical concern of setup costs and certainly not a one size fits all solution. With HD flexo and advanced screening processes, flexo has not only maintained its position as the lowest cost/highest quality option for labels but now rivals offset and rotogravure at a fraction of the cost. And with in house digital platemaking and magnetic dies, savvy label printers are able to keep setup costs low enough to justify the move to higher quality/lower cost flexo label printing. We’re seeing a huge shift in sourc- ing, however, as Walmart and other companies push the “Made in Amer- ica” mantra. Sourcing overseas is becoming less of a threat as higher freight costs, delivery concerns and pricing increases from overseas com- petition are sending people back to the U.S . for their product labels. The biggest shift we’ve seen in the label market is the move to multi ply labels. Overseas sales of U.S. products (requiring multi lingual labeling) and in- creased regulations here in the U.S ., as well as smaller packages and reduced packaging, are the biggest drivers of the increase in extended text label demands we’re seeing. We’ve made a million dollar investment in coupon la- bel and extended text label production technology to help us drive cost out of the multi part label as a result. We’ve also invested heavily in cold foil technologies in order to help reduce the cost of higher value decorating effects on labels and flexible film. It seems everybody wants a product with a million dollar look but with a budget of just a few pennies. With our cold foil, rotary screen and other special effects technologies, we’re able to help clients achieve this. We’re also adding scent, touch (raised, tactile coatings and soft touch) and taste to our labels in a cost effective manner. n Ted Salisbury (center) founded Label Impressions in 1988 with one flexo press, a step and repeat camera and basic platemaking equipment, all in a space that was only 900 sq. ft. 28 FLEXO MARCH 2014 www.flexography.org 28 FLEXO MARCH 2014 www.flexography.org Foundationof FlexographicTechnicalAssociation TechnicalEducationServicesTeam 3920VeteransMemorialHwySte9 BohemiaNY11716-1074 Phone:(631)737-6020 Fax:(631)737-6813 www.flexography.org FLEXOGRAPHYPrinciplesandPractices6.0 BEFORE YOU CAN CONTROL IT USING YOU HAVE TO UNDERSTAND IT. Order your copy today. www.flexography.org/fpp