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FLEXO Magazine : March 2014
Reinventing The Carton Tetra Pak’s Storied History of Innovation & Industry Advancement How many members of the packaging industry can say they have had their work exhibited at the Museum of Modern Art (MoMa)? One of the few—if not the only—is Tetra Pak. Two of its products, Tetra Classic and Tetra Brik, were part of a 2004 exhibit titled “Humble Masterpieces,” which showcased everyday “inspired designs that help make life easier, safer and more fulfilling,” according to Charles Posey, Tetra Pak’s vice presi- dent of pack mat supply chain, North America cluster. FLEXO®: Talk about how Tetra Pak got started. What are its values? Posey: Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people. The company was founded under the premise that “a package should save more than it costs.” We commit to making food safe and available, everywhere. We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship. FLEXO®: What are some important milestones in Tetra Pak’s history? Posey: Here are some of the historic events since Tetra Pak’s was formed: • Paper Based Milk Package From the original concept of a paper based package for milk back in the 1950s, Tetra Pak has started a revolution by introducing a package www.flexography.org MARCH 2014 FLEXO 33