by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : March 2014
places in the world, particularly Asia, where protein based drinks such as cow 's milk were never before consumed. Innovations from Tetra Pak over the years have consistently changed the way the dairy industry operates. Beyond milk, Tetra Pak's more recent packaging innova- tions have resulted in dramatic results for broth and soup. The newly introduced Tetra Recart stands to be the 21st century alternative to the can---a packag- ing option that has not changed since it was first conceived during the Napoleonic Wars at the dawn of the 19th century. We continue to see opportu- nities for the growth of carton packages worldwide. In North America, specifically, there is opportunity in food, beverages, nutritional products and dairy. FLEXO®: Where does the compa- ny see demand from consumers affecting the business? Are there any specific products seeing a surge? Posey: Through our marketing and market intelligence, we place a great deal of focus on understanding the way we live today and how we can translate this data to inform the way we will live 20 years from now. We have identified nine key change drivers within the three main areas of demographics, economy and sustainability. These nine key change drivers are: a growing population, urbanization, an ageing population, economic development, an emerging middle class, globalization, resources, the envi- ronment and technology. For the food industry, we believe that these change drivers will translate into six mega trends: • Increased demand for packed food, driven largely by developing markets • Increased diversification and polarization of consumer needs • Changes in the food manufacturing industry dynamics • Competitive pressure increases with the emergence of new business models • Environmental solutions becoming a must have for com- petitiveness • Product safety/consumer awareness and concern driving stricter legislation and control For Tetra Pak, it is not enough to have identified these trends. These trends are incorporated into our R&D process in order to ensure we deliver against future consumer demands. The prod- ucts we are putting in the market today are a reflection of that thinking. The company invests around 4 percent of annual sales in R&D and runs 11 R&D centers across the world. As a result of this deep rooted culture of innovation, Tetra Pak owns more than 5,100 individual patents for the packaging and processing of liquid and semi liquid food. Our packaging portfolio keeps up with the times and responds well to consumers' chang- ing demands due to our ability to anticipate consumer and market needs. But innovation goes beyond the package itself. We also focus on things like caps and closures, pouring and drinking from experience, and advanced technologies for filling and processing equipment. Some recent launches, beyond Tetra Evero Aseptic and Tetra Recart, are: • Tetra Classic Aseptic The uniquely tetrahedron shaped Tetra Classic Aseptic carton, the first Tetra Pak package ever launched and used in other parts of the world for six decades, was just recently launched in the U.S • Bio Based Caps Tetra Pak is the first company in the global carton packaging industry to use plastic caps made of high density polyethylene derived entirely from a renewable feedstock, sugar cane and the production process for the new caps will result in an overall reduc- tion in greenhouse gas emissions when compared with the traditional process for manufacturing polyethylene • Tetra Brik Aseptic Edge The Tetra Brik Aseptic Edge is suited for milks, juices, nectars, still drinks and ambient distribution without the need of preservatives. The pack- age delivers the consumer convenience, reduced cost and strong environmental performance FLEXO®: What does sustainability mean to Tetra Pak? Posey: At Tetra Pak, we believe that sustainability is good for the environment and good for business. It is reflected not only in the products we develop and provide to our customers, both packaging and equip- ment, but also in our business practices. Our three pillars are renewability recy- cling, and designing for the environment. "We recently launched a new program to ensure all operators regularly review all procedures and constantly look for improvements. We have also started to certify some press members through the Flexographic Image Reproduction Specifications & Tolerances (FIRST) program." n www.flexography.org MARCH 2014 FLEXO 37