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FLEXO Magazine : March 2014
TECHNOLOGIES & TECHNIQUES Next Generation Labels Proofing, Specialty Inks & Effects Alix K. Guyot The global packaging market is projected to reach $975 billion by 2018, according to The Future of Global Pack- aging to 2018, a recent report by Smithers Pira. Two additional reports shed light on this growth: • Markets & Marketing’s Cosmetic Packaging Market Global Trend And Forecast to 2018, which forecasts a 5.4 percent compounded annual growth rate (CAGR) in the cosmetic packaging market from 2013 to 2018 • Transparency Market Research’s Global And U.S. Phar- maceutical Packaging, which forecasts a 5.6 percent CAGR in the pharmaceutical packaging market over the same five year period New growth in the market will continue to encourage brands to differentiate themselves with labels that make use of special effects, such as metallic inks and foils, holograph- ic foils and tactile elements. As a printer or trade shop, it ’s important to stay on top of these trends in production and also be able to create a proof or prototype that incorporates these effects. METALLIC INKS & FOILS Several global flexo ink manufacturers released new metallic inks last year at Labelexpo Europe, with other com- panies expanding already large selections of metallic inks. With improved pigments and methods for printing, these inks are becoming easier to use and a potential way to replace metallized foil in packaging. Simultaneously, new processes that allow the printer to cast a press polished or holographic Editor’s Note: This article is an adaptation of Alix K. Guyot’s 2014 Forum presentation, titled “Proofing Specialty Inks.” It is scheduled during the Tags & Labels session, beginning at 8:30 a.m . on Wednesday, April 30. DRIVING LABEL ADVANCEMENTS • Metallic inks becoming easier to use and a potential way to replace metalized foil in packaging • New processes that allow printers to cast press polished/holographic images into UV varnish • Proofing metallic with modern inkjet printers • Holographic foils to combat counterfeiting • Enabling tactility on labels as a means of enticing consumers Saki labels printed with CMYK and white ink on UV LED inkjet printer on a self adhesive stock. Photo courtesy of Roland DGA Corp. 44 FLEXO MARCH 2014 www.flexography.org