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FLEXO Magazine : March 2014
The vodka brands that can attract and hold the consumer 's attention on the shelf sell more than brands with less exciting labels, even when the brands with the less exciting labels have a higher consumer perception. A way some companies are starting to set their package apart is to include elements that engage the other senses besides sight. Interactive packaging can take many forms, but one way is to include textured elements to the label. Using the clear ink on a UV LED inkjet, these textures can be experimented with and showed to the customer before going to press. For a customer on the fence about whether to use a texture or not, being able to feel it on the finished label is a strong selling tool. SETTING EXPECTATIONS The ultimate goal of any proof is to establish the look of the final printed piece. For years, it was quite difficult to show the customer artwork with special effects or on their press materi- al. These new combinations have changed this: • Solvent inkjet with white and metallic • UV LED inkjet with white and clear • Aqueous inkjet with white Now printers have the ability to show a customer the result of these effects, leading to fewer surprises on press and more satisfied clients. And just as expectations can be set between the print company and the customer, expectations can also be set between the prepress designer or salesmen and the press operator. The press operator can now easily see if the white plate, metallic plate or other specialty effect is correct, again ensuring the final product out the door is the product everyone is expecting. The label and packaging industry will continue to grow and as it does it will continue to innovate and revolutionize pack- age design. These new proofing devices give printers and trade shops the ability to meet the demands of the market, while creating opportunities to sell these features more effec- tively. Though no single machine does it all, there are several good all around solutions. n About the Author: Alix Guyot has been a member of Ander- son & Vreeland's technologies team for the last four years. There, she installs and profiles proofing systems, using both convention and new inkjet proofers. She also sets up plate material and optimizes digital platemaking settings. She graduated from Cal Poly San Luis Obispo's Graphic Commu- nication program at the top of her class. Land new customers with our custom solutions Custom Solutions are Standard to Us Consult with us to develop a custom labelstock solution - fast! Let Acucote help you reach new opportunities. We o er fast-turn, special performance solutions to meet the evolving needs of your customers. As a manufacturer of pressure-sensitive labelstocks, we are a exible resource for solution-oriented products. Select from a variety of facestocks, adhesives and liners. Through a streamlined, customer-focused process, our innovative team of application specialists o ers expertise to recommend the best material combinations to satisfy your speci c applications. Strong relationships with a wide range of raw materials suppliers allows Acucote to develop customized solutions faster than the competition... with unmatched customer support and lead times. Nationwide sales force and distribution centers Custom or commodity -- no problem Specialized team for custom solutions Solutions in days not weeks -- most custom orders ship in 5 days or less 910 East Elm Street, Graham, NC 27253 • 800.228.2683 • firstname.lastname@example.org • acucote.com ™ www.flexography.org MARCH 2014 FLEXO 47