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FLEXO Magazine : April 2014
www.flexography.org APRIL 2014 FLEXO 13 close of 2013, with worldwide market forecasts to 2019, along with key definitions and details of specific geographic markets. MARKET METRICS Almost 30 percent of the projected volume in 2019 will be used in processed foods packaging, with fresh produce add- ing another 10 percent to the total. The packaging of electri- cal goods, including mobile devices, is expected to show the most attractive growth prospects. This sector will increase its volume consumption of corrugated materials on average by 5.6 percent annually to 2019, representing almost 7 percent of the total market volume by then. By 2019, food packaging will consume almost half---47 percent---of the total board volume, with processed foods accounting for 30 percent of the total. Electrical goods will be the single largest non food packaging application, followed by paper products and personal and household care items. According to the report, the largest producing country of corrugated board is China, which accounted for more than one quarter of the total containerboard volume produced in 2013. China also leads the world in corrugated conversion, making up more than 28 percent of global converted output in 2013. GROWTH DRIVERS What is driving and influencing this growing demand for corrugated packaging materials? According to Smithers Pira, significant investments are being undertaken by producers in environmental protection and energy optimization programs, as well as other activities aimed at reducing water con- sumption and improving logistics and transportation. These initiatives and programs are having the desired effect, as the corrugated industry reduced its carbon footprint by an addi- tional 4.8 percent between 2009 and 2011, following a double digit reduction of nearly 12 percent between 2006 and 2008. In addition, growth of Internet shopping, stimulated by the growing use of smartphones as well as the increasing propor- tion of tech savvy consumers, has a very positive effect on corru- gated demand. In traditional in store retailing, one corrugated case would be used to transport several items to the retailer for sale, whereas now, each individual item has its own corrugated secondary pack for distribution direct to the customer. Retail ready packaging is increasing, driven by the influ- ence of supermarkets over the retail landscape and support- ed by their growing share of the retail market, as they attempt to improve in store and distribution efficiencies. As well as these industry trends, the global economy seems to be on the brink of a long awaited upturn after some years of stagnation and decline, presenting yet more opportunities for growth in demand for corrugated packaging materials. Smithers Pira's The Future of Corrugated Board Packaging to 2019 is available now. To find out more about the report, visit www.smitherspira.com. Wed., April 30, 2014 8:30 a.m. - 10:00 a.m. Corrugated---Graphic Demands & Decision Points