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FLEXO Magazine : April 2014
what appears simple is often Qualitaly! M5 The new GIDUE “Digital” revolution in the Labels and Packaging industry, “digital” micro-runs, long-runs, QuadTech Names Doppelhammer Market Manager for Packaging SUSSEX, WI—QuadTech has appointed Stephan Dop- pelhammer as its global market manager for packaging, demonstrating the company ’s commitment to extending the benefits of its color control and inspection solutions to the sector. Doppelhammer’s new position will see him focus on business development for packaging converters in adopting strategies for success and profitability, as well as helping them meet the demands of international brand customers. “Stephan’s hands on knowledge of the issues faced by packaging pro- duction teams as well as by sales, marketing and strategic business devel- opment personnel gives him the breadth and depth of experience for this new role,” said Karl Fritchen, president, QuadTech. “ T his widening of our focus to bring a higher level of qual- ity assurance to packaging converters is an import strategic move for QuadTech—and Stephan’s appointment is a key part of its implementation. ” “ While the packaging sector has weathered the reces- sion well, margins have become tight,” Doppelhammer remarked. “ With the globalization of brands, the desire for a consistent image worldwide is now a given, no matter the application or print method used. Add modern logistics which utilize distributed print models and just in time deliver- ies, and there are a host of new pressures for converters to confront. “T he packaging industry can benefit from QuadTech’s solutions, especially in terms of color control,” Doppelham- mer continued. “Packaging converters have traditionally trusted the stability of their presses and inspected manually, but rules for packaging print quality are changing. Using our expertise in color control for commercial print, we are ideally placed to provide the same market leading expertise and equipment to converters. This is crucial in ensuring not only color consistency, but reduced waste and the all important profitability.” Doppelhammer joined QuadTech in 2009, serving as area sales manager for commercial, newspaper, gravure and packaging applications. He previously had worked as a technical key account manager for Flint Group early in his career. 18 FLEXO APRIL 2014 www.flexography.org MEMBERS & MANEUVERS