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FLEXO Magazine : May 2014
of more labels on a roll, reduced transportation costs per roll, and less liner material for the end user to recycle.” The manufacturer reported that, when PET bottles can be easily converted to RPET flake or pellet, lifecycle analysis shows a reduction in all impact categories for processing, when compared to virgin PET: fewer petroleum products, less energy use, water use and waste generated, and reduced greenhouse gas emissions. In fact, when the RPET flake or pellet is used to make products, the lifecycle benefit contin- ues. For every pound of virgin PET replaced with RPET: • Energy use is reduced by 84 percent • Greenhouse gas emissions are reduced by 71 percent • For every 1,000 tons of PET plastic recycled, 2,000 tons of greenhouse gas emissions are eliminated • 53 billion BTUs of energy are conserved compared to using virgin PET Social and economic aspects are also significant when PET recycling increases, according to Avery Dennison. For every 1,000 tons of PET recycled: • 22 to 30 jobs are directly and indirectly supported through collection, sorting, processing and manufacturing of the end product • From 2010 to 2012, more than $500 million in new in- vestments yielded high technology plants that better convert postconsumer packages back into raw material that supports a wide range of domestic manufacturing applications • New capacity can directly create more than 5,000 jobs and indirectly support an additional 6,000 jobs • If PET bottles are collected through container deposit systems, another 4,000 jobs can be sustained Darrell Hughes, vice president and general manager of Avery Dennison Materials Group North America, comment- ed, “We understand that industry transforming innovations begin with a view of the entire value chain—from responsible sourcing to end of life analysis.” A lluding to how the product was developed, he said, “We worked closely with stakehold- ers including raw material suppliers and reclaimers to solve a very real challenge: improving the recyclability of PET containers. We are proud to be offering the industry a solution that will allow more high quality recycled PET to enter the supply stream. ” Following review of the application, judges took notice. Lori Ashford of robbie fantastic flexibles in Lenexa, KS, stated, “I liked how they visited recyclers to better understand the diffi- culties and find a way to improve the situation. The innovation benefits the entire industry. ” For her part, Dolores Corocran of The Lauterbach Group in Sussex, WI, observed. “Avery Dennison Corp. won hands down under the category for Inno- vation in Sustainability for product end of life cycle recycling initiatives. Its product and determination set it apart.” Avery Dennison reported that, “Development of this portfo- lio adheres to Association of Postconsumer Plastic Recyclers (APR) Design for Recyclability Guidelines for Plastic Bottle Recycling, which is a key program to eliminate the obstacles to plastic recycling. ” The National Association for PET Container Resources (NAPCOR) reviewed testing data and product information, then decreed, “NAPCOR applauds Avery Dennison and its customers for addressing a critical impediment to the efficient recycling of PET containers. The increased popularity of pres- sure sensitive labels makes it imperative that they be success- fully removed from PET packaging as part of the standard reclamation process. We hope other label manufacturers and brand owners follow the lead.” While proud of their award wining technology, Avery Denni- son executives are not resting on the laurels. Kula maintained, “ We are also setting ambitious goals for our three most im- portant materials: paper, plastic films and the chemicals used in labels and adhesives. We are implementing our responsi- ble paper sourcing policy with the ultimate goal of achieving full certification. We also intend to explore bio based alterna- tives to petroleum based resins and chemicals. We believe we can help bring the packaging industry toward widespread use of these more sustainable materials and at the same time reduce our costs. Converters don’t have to compromise on sustainability to deliver shelf appeal.” n 44 FLEXO | MAY 2014 CleanFlake was designed to address the lifecycle impacts of pressure sensitive labels and full bottle shrink labels on PET recyclability.