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FLEXO Magazine : August 2008
FTA TOdAy Packaging Premedia Fall Conference Focuses on Actionable information, presented in the most efficient manner possible—that’s the promise behind Foundation of Flexographic Technical Association’s rapidly approach- ing Fall Conference. It will focus on in- sidious trends that simply can’t be ignored, and the recurring issue will be all-too familiar—change. Conference Chairs Kevin Lanigan, Phototype; and Bill Poulson, Harper Corporation of America; recently sat down with FLEXO to discuss the event and what it will bring to the industry. They recom- mend attendees evaluate all solutions offered, determine what fits their business model, read between the lines; then plan to manage change, perform the necessary due diligence and stabilize the press and pressroom en- vironment. Their thoughts on “Packaging Premedia” and “Navigating the Shifting Sands from Strategy to Store Shelf,” follow. LANIGAN: Packaging premedia is an important and vibrant subset to the over- all prepress industry. Packaging has such unique requirements, and rapidly evolving processes such as flexography, have ben- efited greatly through advances in pre- media methods that are applied to digital print tools at the converter level. Today, the packaging premedia busi- ness is challenged to move in two direc- tions at the same time: • On one hand, the industry is mov- ing downstream to provide digital print tools and sophisticated color management in the converting environment. •On the other; the business is moving upstream to the strategy, branding, design, and production arenas for packaging. Bill Poulson 12 FLEXO Kevin Lanigan August 2008 www. f le xography. org strategic Practices & store shelves Q: FFTA’s 2008 Fall Conference, set for Oct. 5- 7 in Indianapolis, IN, is themed “Packaging Premedia: Navigating the Shifting Sands From Strategy to Store Shelf.” As chair and co-chair, can you define “Packaging Premedia,” and then shed some light on how the theme was arrived at, as well as how the conference is shaping up? All of these changes offer great oppor- tunities for flexo to make additional ad- vances. They need to be fully understood by every flexographer who is determined to be successful in the near future. POULSON: Guaranteeing success is what the Fall Conference is all about. I can promise you that we are trying to encompass all aspects of prepress into the program; and we’re doing so without los- ing sight of the press or production side, which can make or break the prepress efforts. Attendees will definitely appreci- ate and benefit from the team’s effort. The quality of both the program and the pre- senters will be hard to match. Emerging technologies, as well as day- to-day techniques will be discussed. For example: Ink calibration for process print- ing is a topic that needs to be embraced by the ink community as an important issue for standardization. A topic like that should have been looked at a long time ago, doing so at the Fall Conference, can only lead to an abundance of take-home ideas that are both ripe for implementa- tion and helpful in improving the opera- tion’s bottom line.
Flexo Sustainable Fall 2008