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FLEXO Magazine : August 2008
senior sourcing manager for fl exible pack - aging said, “It wasn’t that many years ago that we perceived fl exo as an inferior print quality to gravure but the printers and our prepress suppliers have really pushed the envelope and brought it to a new level.” “A lot of the gravure work that we were doing is now fl exo,” stated Wong. “That was a big push for us, especially when General Mills inherited the Pillsbury brands. Historically, that brand had al- ways been printed roto because there was uncertainty in the reproduction quality of the Pillsbury Doughboy. We took that as a challenge and ended up converting much of the packaging from gravure to fl exo. The savings in cylinder costs and shortened lead times allow us greater fl ex ibility to do more promotional work on the packaging.” UP TO SPEC At the Foundation of FTA Forum 2008 in Dallas, TX, The General Mills Brand Design Prepress Organization was hon- ored with a President’s Award for its dedi- cation, incorporation and endorsement of FIRST. “One of the reasons that we got into FIRST is because we wanted to stop all the finger-pointing,” said Wong. “We wanted there to be a way for prepress and the printer to work together to get predict- able results and consistent print quality. We had to stop becoming the middleman when there were issues in matching our color target. There was a lot of blaming going on as to whether the problem was with the separations, the plates, the inks, the anilox, etc. This whole process has resolved a lot of those issues. When the printed piece doesn’t match the proof, we can measure and do analysis to determine what variable has changed and have a fact- based conversation.” The Prepress Organization was intro- duced to FIRST in 1999 with the debut of the second edition. The Minneapolis, MN-based group contacted a local tech- nical education resource—Dunwoody College of Technology. “We had contacted Dunwoody because we wanted to help our design partners understand how to de- sign for the printing process,” said Wong. “Designing for fl exo is different than for other processes. FIRST was the beginning of all that, and using it, we established guidelines for our designers to make -
Flexo Sustainable Fall 2008