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FLEXO Magazine : August 2008
FTA TODAY Trade Shows Revisited Where you’ll see FTA represented A s a follow-up to my July 2007 column where I asked the question, “What are companies looking for (in package printing and converting trade shows and ex- hibitions) to serve their needs?” this month I’d like to provide a brief snapshot of the current state of FTA’s interests in this volatile market- ing and sales arena. The premise as stated in that article has not changed—i.e. The man- agement team and FTA/FFTA boards are more concerned with working to better understand the current flexo industry dynamics and how we can assist the membership in reaching its networking, sales and marketing goals more effectively. Still, relationships with the various trade show producers have evolved to a point where I felt it important to communicate FTA’s direction going forward. Dating back to the 1980s up through this FTA EXHIBITION/CONFERENCE ACTIVITY Labelexpo Americas Donald E. Stephens Convention Center Rosemont, IL September 9-11, 2008 SuperCorrExpo Georgia World Congress Center Atlanta, GA September 22-26, 2008 The Conference at PACK EXPO / CPP EXPO McCormick Place Chicago, IL past month, FTA had continuously been en- gaged as an “exclusive” sponsor of an industry trade show. During this period of time, with the steep market growth within the converting industry as well as the absence of other yet-to- be-developed marketing vehicles, trade shows proved to be the most effective means of reaching prospective customers. As the flexo marketplace has matured, and new and more direct methods of communications have evolved, industry shows (for the most part) have become less essential to many companies looking to expand their contact and sales base. Please don’t get me wrong… I don’t mean to imply that trade shows are dead! There November 12, 2008 INFO*FLEX 09 Disney’s Coronado Springs Resort Orlando, FL May 4-5, 2009 continue to be specific venues that are considered to be “must-visit” events. Some are broadly focused, while others take on more of a niche approach in carving out a particular market segment. There is obviously no across-the-board formula that works for every show out there. The producers that are most successful are the ones that have done their homework and accurately identified the market dynamics present that will support this form of sales and marketing medium. After evaluating all of the various trade show opportunities for its membership, the FTA board and management team has decided to discontinue maintaining an exclusive sponsorship of any industry event of this kind for the time being. As a result, we have recently negotiated an amicable termination to the contract to co-produce PackPrint with Graphic Arts Show Co. As the relationship with GASC evolved, it became apparent to both organizations that it would be in our respective best interests to pursue future opportu- nities individually rather than in partnership. GRAPH EXPO and PRINT continue to do exceptionally well, which is a testament to the strong industry support that these events continue to receive from GASC’s constituency. Looking ahead, FTA will be exhibiting and assisting with conference planning at a small number of converting industry trade shows over the coming year. The events detailed above are the confirmed venues where you’ll see FTA represented through mid- 2009. As the board and management continue to evaluate market opportunities that we feel will provide a benefit to our membership through our participation in one way or another, this list could very well expand to include other shows and events. As was stated back in the July 2007 column (which continues to apply), the only real way we—as a member-driven industry association—can be successful in creating and sustaining an effective trade show business model for our membership is if we get people together, listen to them... and truly hear what they have to say. So speak up for the good of your company and Association. 9 0 F LEXO AUGUS T 20 0 8 www. f l e x o g r a p h y. o r g OCT. 2008 1-2 Clemson, SC 5-7 Hyatt Regency Indianapolis, IN 6-9 Appleton, WI 8 Hyatt Regency Indianapolis, IN 14 Crowne Plaza Toronto Airport Toronto, ON Canada 14-16 Rochester, NY 15-17 Clemson, SC 22-24 Broadview, IL NOV. 2008 3-4 Clemson, SC 12 Atlanta, GA 12-14 Clemson, SC UPCOMING 22-26 Atlanta, GA 25 Appleton, WI Calendar SEPT. 2008 9-11 Rosemont, IL Labelexpo of the Americas 2008 SuperCorr FFTA Regional Workshop: FIRST 4.0 On The Go Fox Valley Technical College Clemson University Brand Color Management FFTA Fall Conference & Tabletop Exhibition FFTA/FVTC Achieving Consistency in Process Printing FFTA Regional Workshop: FIRST 4.0 On The Go FFTA Regional Workshop: FIRST 4.0 On The Go FFTA/RIT Basic Flexographer - Level I FFTA/ Clemson University Flexographic Process Color Symposium FFTA/DiTrolio Flexographic Institute Basic Flexo Course - Level 1 Clemson University Streamlined Packaging Design FFTA Regional Workshop: FIRST 4.0 On The Go FFTA/Clemson University Quality Print On Corrugated Symposium ENGAGING IDEAS
Flexo Sustainable Fall 2008