by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : June 2014
• Sustainability • Late stage differentiation • Lightweighting • Color consistency • Shelf impact • Shelf life • Packaging plus • Consumer experience The Sun Chemical Packaging Manifesto sets each challenge against its market context and summarizes possible solutions from Sun’s portfo- lio. The printed Manifesto will be available from Sun’s website at www. sunchemical.com/concept2consumer. New PCI Report Pegs Stand Up Pouches at 80 Billion & Growing NORTHAMPTONSHIRE, England—Thanks to its wide range of potential uses and appreciation by consumers, the stand up pouch has risen in the world of packaging as one of the most versatile options and one of the fastest growers in the industry. In a new report from PCI Films Consulting Ltd., titled The U.S. Market for Stand Up Pouches to 2018, the firm estimates current global market demand at around 80 billion units, more than 50 percent of which is now in Europe and North America, where unit volumes are growing annually by around 5 percent and 8 percent, respectively. Recent studies on the European and U.S. stand up pouch markets published by PCI show demand being driven by a range of factors: • Machinery improvements in terms of speed • The ability to incorporate resealable features, such as zippers and sliders • For retort applications, reduced heating times and better taste compared with cans • Improvements in barrier film substrates such as coatings with increased heat tolerance and strength • Developments in EVOH—a lower cost barrier film alternative to PVdC coated films • The availability of directional tear films. • Environmental benefits and reduced logistical and storage costs compared with rigid formats • Consumer convenience » Light weight » Ease of opening » Simple usage—special spouts on pouches for baby food, mea- sured dosing, reclose/resealability • New eating occasions such as eating and drinking on the go • Attractiveness to retailers » More visible display area with increased printing surface for effective graphics » Economies of stacking space by usage in vertical display cabinets PCI’s report follows publication of a similar study on the European market. It provides details of the current U.S. stand up pouch market by unit volume, area of substrates used and value, existing and planned new filling capacities, trends in more than 30 end use sub sectors, usage split between premade and form fill seal formats, and profiles of the leading pouch suppliers. To learn more about The U.S. Market for Stand Up Pouches to 2018 and to purchase a copy of the report, visit www.pcifilms.com. N.A. Flexible Packaging Demand Predicted to Outpace Europe NORTHAMPTONSHIRE, England—At $20.7 billion and $16.4 bil- lion respectively, the North American and European flexible packaging markets, when combined, account for nearly half the global consumer flexible packaging market, valued at roughly $76 billion last year. But equally important is each market’s growth rate, and according to new research from PCI Films Consulting Ltd., North America’s growth of 4 percent annually is double what Europe experienced in 2013. PCI reports that “this situation is likely to endure even while the annual spend per capita is much higher in North America, than in Europe.” Some areas of Europe are seeing demand greater than North America: Eastern Europe in particular continues to grow by more than 5 percent annually and both Russia and Poland see strong growth. However that is offset by the “more mature” Western Europe, growing at less than 1.5 percent. There are a number of reasons cited by PCI for the disparity in growth prospects between North America and Europe: • While some Western European countries are seeing some economic growth, especially Germany and the U.K., many other economies, especially in the Eurozone, are still suffering low or negative growth, which is adversely impacting on employment and consumer spending • In Eastern Europe, which currently accounts for less than 20 percent of Europe’s overall flexible packaging demand, a number of smaller national markets are either static or actually declining as they continue to face difficult economic problems—per capita spending on flexible packaging in Eastern Europe is currently less than one third of Western Europe’s • Europe’s population growth rate of 0.2 percent annually com- pares with nearly 1 percent in North America, which provides the latter with a continuing boost to food consumption. In contrast, populations in a number of large European countries— 14 FLEXO | JUNE 2014