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FLEXO Magazine : June 2014
especially Germany and Russia—are declining • Lifestyle variations and differing consumer buying habits across Europe mean that some countries, such as Italy, spend less per capita on prepackaged foods than Germany and the U.K ., for example. In North America, especially the U.S. and Canada, incomes are gener- ally higher than in Europe and consum- er buying habits are more uniform • More rapid growth in flexible packag- ing in North America also reflects the fact that flexible packaging formats, including the stand up pouch, are growing rapidly in new applications which have been previously the pre- serve of rigid formats. In the past, North American consum- ers have been more conservative with regard to the adoption of new flexible packaging formats than their European counterparts and packagers have often been reluctant to replace existing rigid filling capacity with new flexible pack- aging alternatives. However, this is now changing, as consumers recognize the lightweight portability and convenience particularly of single serve flexible formats with easy open reclose features and also the environmental advantages of flexibles • Evolving technical advances, especial- ly in the development of sophisticated barrier materials, have seen flexible packaging becoming an increasingly attractive and viable alternative to rigid formats, which are now being adopted much more widely by North American packagers “PCI Films Consulting’s view is that flexible packaging demand will continue to grow more rapidly in North America than Europe,” the firm concludes, “perhaps most impor- tantly because of the much more favorable population demographics in North America and likely economic fundamentals, over the next couple of years.” To learn more about PCI’s research and mar- ket forecasts, visit www.pcifilms.com. FLEXO® Unveils Magazine Redesign FLEXO® magazine has always covered the newest developments, latest technological advancements and newsworthy events of the flexographic industry. Now, it’s design mim- ics that eye towards the modern era. Beginning with its June issue, FLEXO® fea- tures a forward thinking styling, complete with new fonts, redesigned page elements, logical use of colors to define the mag- azine’s sections, a focus on artwork and a stripping away of its older image. And much like the industry that it covers, watch for further enhancements and tweaks in the months to come. The redesign is the result of collaborative work between the magazine’s Publisher Bob Moran, Creative Services Manager Katie Dubois and Editor Brad Pareso. JUNE 2014 | FLEXO 15