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FLEXO Magazine : July 2014
TECHNOLOGIES & TECHNIQUES 40 Design Due Diligence Gregory Pace, Ph.D . Design plays a vital role in ensuring a package’s contents—especially food—arrives untainted and undamaged to the consumer. 46 Is Gray Balance Useless? Dr. Martin Dreher A look at gray balance in the modern workflow and a step by step guide to print optimization from DFTA. 52 The White Ink Matrix Marek Skrzynski A collaborative effort to tackle the problem of white ink transfer led to encouraging results. 56 Making Metallics More Profitable Dennis Mason The metallic effect is known for being expensive and difficult to produce. But with the proper software, it can be just another piece of a ganged run, saving money, time and ink. 59 Structure, Size & The Supply Chain Brad Leonard A package’s design has a direct effect on its shipping costs, palletization and transportation. By tackling these challenges early on, greater efficiencies can be achieved. Also Inside 14 Publisher’s Ink 14 Central Impressions 41 Ad Index 63 Members & Maneuvers 66 Classifieds 68 Web Watch FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine, 3920 Veterans Memorial Hwy Ste 9 Bohemia NY 11716-1074. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2014. All rights reserved. Subscriptions: 1 year: $55 U.S./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S ./$10 foreign. Periodicals postage rates paid at Bohemia, NY 11716, and at additional mailing offices. POSTMASTER: Send address changes to FLEXO® Magazine, 3920 Veterans Memorial Highway, Suite 9, Bohemia, NY 11716-1074, USA. Printed in USA. Publications Mail Sales Agreement No. 1558153. FLEXO® Magazine is the official journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance flexographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA. Before a consumer grabs a package. Before that package gets taken from a pallet and put on a shelf. Before that pallet is loaded with finished product. Before that finished product is constructed. Before the materials for that construction are chosen. Before a drop of ink or inch of web is used, there is the side of package production that puts the “pre” in “prepress.” In this, FLEXO®’s annual prepress and design guide, modern day challenges are identified, solutions are developed and best practices are put forth. Looking for an FTA member to provide something in the prepress and design wheelhouse? Folding out from the inside front cover, this issue’s trade shops and pre media service companies locator breaks down member companies by services offered. Cover photo courtsey Matthews Brand Solutions; kiss graphic courtesy Carey Color Inc. JULY 2014 VOLUME 39, NO. 7 Contents FTA HEADQUARTERS & FLEXO® EDITORIAL, ADVERTISING, SUBSCRIBER SERVICES 3920 Veterans Memorial Hwy Ste 9 Bohemia NY 11716-1074 Phone: 631-737-6020 Fax: 631-737-6813 PUBLISHER Robert Moran, ext. 17 firstname.lastname@example.org EDITOR Brad Pareso, ext. 31 email@example.com DIRECTOR OF MEMBERSHIP & BUSINESS DEVELOPMENT Jay Kaible, ext. 20 firstname.lastname@example.org CREATIVE SERVICES MANAGER Katie Dubois email@example.com EDUCATION DIRECTOR Joe Tuccitto firstname.lastname@example.org PUBLISHING DIRECTOR Mark Cisternino, ext. 25 email@example.com VIEW THIS ISSUE ONLINE NOW AT WWW.FLEXOGRAPHY.ORG Prepress Techniques: Design to Shelf FLEXOJULY2014VOLUME39,NO.7BEHAVIORSPECIALISTS&TRADESHOPGUIDEJULY2014 V I EWTH I S I SSUEONL I NE NOW AT WWW.FLEXOGRAPHY.ORG