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FLEXO Magazine : July 2014
carry us forward, as we continue to subscribe to simple, best practices that manipulate and control exography's variables. "Fingerprint." "Optimize." "Calibrate." "Pro le." Flexographers have become familiar with and comfortable in ascribing to that call to action. ey embrace Flexographic Image Reproduction Speci cations & Tolerances, as well as look to other standards and practices that communicate color expectations and incorporate necessary competitive principles and process controls. at covers everything from engineer- ing plate properties to utilizing engraved elastomer sleeves, pragmatically positioning impression targets, expanding the color gamut, utilizing gray component replacement tools, holding to key metrics and mirroring marketing intent. Visual appearance remains foremost in their minds, yet they stand willing to take on col- laborative e orts in pursuit of viable solutions that a ord one pass, high speed production. Avoiding delay at any cost is essential. e requirement is transitioning traditional designers into print behavior specialists. Col- lectively, they are identifying and setting new standards, then supplementing them with innovative technologies that add value to the packaging. To everyone's credit, we're upping our game. words to social media services like Twitter and Instagram---yes, Rob admitted the ex- periment yielded some not quite marketable phrases. And nally, they would take those cans home, displaying them and keeping the brand fresh in their minds. I thought about the idea and concluded that it would never happen. Sure, Rob had pictures of consumers doing exactly what he said the campaign set out to do, but packaging design doesn't really grab that much attention, let alone become part of a cherished memory. I would see that tactic coming a mile away. A few days later, back home on cooler, humidity laden Long Island, I was looking through a bookshelf when I noticed my souvenir Bud Light beer bottle from the nal season the New York Mets played in Shea Stadium, before it was demolished and a fancy new arena was built. at happened in 2008. And behind it was the picture I took at the game with a college friend. A picture I actually went and got developed. I spent a few minutes reminiscing about the day---we were sitting really close to the foul pole, which I went and touched for what would be the last time, my friend almost caught a foul ball with her hat. I texted her something about missing the sausage and peppers hero from Shea and she replied, suggesting we plan to see a game at the new stadium, Citi Field. A branded package eliciting a strong, positive memory. I'd never fall for that. " Efficient, comprehensive experimentation has brought us to where we are today and it will carry us forward, as we continue to subscribe to simple, best practices that manipulate and control flexography's variables." FTA Board of Directors FFTA Board of Trustees Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt Chairman, FFTA Board of Trustees Kimberly-Clark Corporation Peter Hartman FTA Chair Elect Polymount U.S., LLC Howard B. Vreeland, Jr. FFTA Chair Elect Anderson & Vreeland, Inc. Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Kelly Roberts FFTA Vice Chair, Solicitations Can exographics Hank Welter FTA Vice Chair, Printers/Converters Coveris High Performance Packaging Mark Cisternino President Flexographic Technical Association Ian Hole Esko Alexander James Harper Corporation of America James Stone G3 Enterprises Mary Sullivan Mark Andy Inc. FLEXO® Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez International Paper John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd