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FLEXO Magazine : July 2014
U.S. Pouch Demand to Reach $9.4 Billion CLEVELAND, OH—Demand for pouches in the U.S. is projected to increase 4.6 percent per year to $9.4 billion in 2018. “Growth will be fueled by continued solid opportunities for stand up pouches,” according to analyst Esther Palevsky. Overall pouch unit demand is expected to expand 2.7 percent yearly to 92 billion. Food and beverage markets comprise the majority of pouch demand, accounting for 80 percent of the total in 2013. Nonfood markets for pouches will grow more rapidly than food and beverage markets, based on the further development of new applications in consum- er goods, resulting from sustainability advan- tages and strong opportunities for dissolvable pouches for laundry detergents. These and other trends are presented in Pouches, a new study from The Freedonia Group, Inc. Stand up pouches will remain a major growth segment in the overall packaging industry, with demand forecast to expand 6.5 percent annually. Advances will reflect rising interest among packaged goods companies based on cost savings due to lighter weight and lower material use compared to rigid containers. Demand for flat pouches is forecast to increase 4.0 percent annually, driven by faster advances for four side seal pouches in med- ical and pharmaceutical markets. Four side seal pouches will also experience favorable growth in certain food applications such as meat, poultry and seafood, and sauces and condiments. Pouches is available for $5,200 from The Free- donia Group, Inc. For further details, please contact Corinne Gangloff by phone (440- 684-9600) or email (pr@freedoniagroup. com). Information may also be obtained at www.freedoniagroup.com. JULY 2014 | FLEXO 17 U.S. Pouch Demand (in millions of dollars) Item 2008 2013 2018 2008 – 2013 % Growth 2013 – 2018 % Growth Pouch Demand 5,954 7,490 9,370 4.7 4.6 Flat 4,772 5,735 6,970 3.7 4.0 Pillow 2,788 3,290 3,900 3 .4 3.5 Side Seal 1,984 2,445 3,070 4.3 4.7 Stand Up 1,182 1,755 2,400 8.2 6.5