by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2014
the decisions in the hands of the brand owner, all but eliminating the late stage changes that can introduce unintentional color variation across the brand family, undermining the perceived quality of a brand. Print standards enable the supply chain to really see how a design on screen will turn out. Conclusion To any brand, how a package communicates on the store shelf during that “First Moment of Truth” is paramount. Missing an opportunity to build brand loyalty with the consumer during the initial impulse purchase should not be the fault of the print process. In flexography, how a designer prepares artwork becomes more important as changes down the supply chain will impact the original marketing intent. Pro- moting strong communication through the supply chain to capitalize on technological developments allows the flexographic process to better meet the needs of the brand owners. As more package types are introduced into the marketplace, the supply chain has to develop the tools that allow the brand owner to meet marketing objectives, while reducing the impact of the speed to market and reigning in costs that are associated with delays and waste. Color consistency continues to influence the perception of quality across a particular brand’s portfolio by relaying uniform market in- tent. Adopting technologies and process standards help brand owners meet these objectives, making process control one of the most value added competitive principles for a flexographic printer. Blending expertise with supply chain communication helps the brand owner exceed the expectation during that “First Moment of Truth.” n About the Author: Kevin Bourquin graduated from Clemson University with a BS in Graphic Communications and received an MBA from the Fogelman College of Business at the University of Memphis, where he was inducted into the Beta Gamma Sigma International Honors Society. Currently Kevin is the prepress manager at Cyber Graphics in Memphis, TN. As the department head, Kevin is responsible for the day to day production preparation of packaging graphics for color, FDA regulations, packaging and print specifications, as well as the devel- opment of new technology to improve the capabilities of Cyber Graphics. Kevin also coordinates the strategic direction of prepress technology, quality and talent development across the Memphis, Cleveland and Mil- waukee operations. He was recently selected as one of the “Top 40 under 40” professionals in Memphis by the Memphis Business Journal. 34 FLEXO | JULY 2014