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FLEXO Magazine : July 2014
Signs O' The Times Key Factors for The Development of The Flexible Packaging Industry David Centelles The exible packaging industry has---from its inception---been in constant evolution and maturation. It must adapt to indus- trial and social needs that arise with each new product, and do it on a daily basis. According to data from Smithers Pira, we can see that packaging sector growth should not be underestimated. Positive momentum remains variable according to geographic area---from 7.9 percent in Asia to 1.8 percent in West- ern Europe and 1.9 percent in North America---but an overall increase is observed worldwide. Social factors, such as the expansion of the middle class or new ways of life and, therefore, new ways of consuming, a ect the data. At the same time, this growth is combined with a higher concentration of so called key accounts, which are gaining share and are concentrating the exible packaging conversion market. A BOOMING MARKET A er analyzing this data and going into detail on forecasts for 2016, we expect an average increase in global exible packaging consump- tion of around 20 percent and an even higher volume in the food sector. In this situation, converters should analyze which sector they are in and whether it might be worthwhile to consider di erentiation in a market niche where business opportunities allow for better pro ts margins. Analyzing the sector is quite relevant, since a survey of global trends revealed that, despite the growth of sales in print, for 45 percent of respondents, less than one in ve admit to having been able to raise prices and only 19 percent could improve pro t margins. See- ing the di culty in improving margins, the other option is delivering more technologically advanced solutions. In this highly competitive market, manufacturers in the food sec- tor face the di cult challenge of both seducing and convincing consumers. " ...We expect an average increase in global flexible packaging consumption of around 20 percent and an even higher volume in the food sector." 36 FLEXO | JULY 2014 PLANTS & PROCESSES