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FLEXO Magazine : July 2014
Design Due Diligence Ensuring Flexible Packaging Is Compliant With Global Low Migration Standards Gregory Pace, Ph.D . B rand owners face an increasingly complex environment when it comes to product pack- aging. There is increased pressure to reduce time to market, increase shelf appeal and customize prod- ucts to address specific geograph- ic, demographic or other target consumer characteristics. As if that wasn’t enough, brand owners also have the responsibility to ensure safe packaging and compliance with all regula- tions worldwide. Focus on food safety is at an all time high and brand owners need to scrutinize their supply chain from all angles to minimize risk. This applies to packaging as much as to product sourcing and preparation. Where food or sensitive cosmetic products are concerned, it is vital that brand owners work hand in hand with their partner converters to ensure that the inks being used are suitable for the contents and pose no risk to consumers. 40 FLEXO | JULY 2014 TECHNOLOGY & TECHNIQUES