by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2014
Structure, Size & The Supply Chain How Warehousing, Transportation Efficiencies Affect Package Design Brad Leonard Consider the traditional packaging work- ow, like the one shown in Image 1. e ow of production management starts from structure, adds artwork and graph- ics, and then, nally, considers the packaging to help ship the product, including putting the pack into an inner tray, adding the case pack and optimizing the pallet t before sending the product on a truck to the store shelf. However, the work ow is changing. Brands are not only concerned about their marketing message, but also about their carbon foot- prints, both as a civic responsibility and---more important---as an economic bene t. With this in mind, to be really e cient for the brand owner and re- tailer---as well as the printer/converter---the work ow needs to un- dergo a transformation. It's important to ask questions like: Where can we impact the variables in this supply chain optimization, where are the variables that we can manipulate, and how can we use that information to improve actual packaged products, product t and the overall packaging supply chain? Image 2 illustrates a typical package design supply chain and Image 3 shows in red where new, proactive steps are necessary. ese include the need to work with: • Online speci cation management • Product sizing • Packaging optimization • Pallet optimization • Shelf ready and retail ready packaging • Automation for e-retailers that are providing products and ser- vices online and over the Internet ere are many people who use these tools at di erent points in project management. ey include the people involved with palletiza- tion and warehousing, transportation ( tting pallets in a truck), R&D, structural designers and graphic designers---those involved with color, copy and graphics. If all these groups are tied together, they can make well informed decisions at the beginning of the project. is allows us to optimize the entire product supply chain, ensuring that we have made the right decisions the rst time, guaranteeing we have sized the product, the package, the case and the pallet to optimize the entire packaging supply chain. is means ensuring that storage in the warehouse, transporta- tion e ciencies and placement on store shelves are all optimized. Analyzing A Problem Packaging problem solving is di erent, depending on where you are in the process, the department and role you play, and what you're JULY 2014 | FLEXO 59 TECHNOLOGY & TECHNIQUES