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FLEXO Magazine : August 2014
exhibit. Conversation about the presentations grows at the exhibit and the whole day builds on itself and merges into one big experience of learning and discussion. This also allows for quick access to presenters and other related exhibitors, while the presentations are still fresh in the mind, before questions are forgotten or trains of thought derailed. FLEXO: How will Fall Conference succeed in marrying the concept of process control and production efficiencies? FRONCZKIEWICZ & MALM: Never neglect or underestimate the power of the basics! Without a doubt, an innovation that enhanc- es process control, yet hurts production efficiencies needs to be questioned. Without these two cornerstones of successful printing, a business will struggle to survive. For that reason, emphasis on how the basics were reevaluated or changed when a new innovation was implemented, is a topic we expect to hear from every presentation of this sort, and how process control and efficiency adjusted as a result. FLEXO: What kind of data capture will be encouraged to ensure shorter makeready times, reduced waste, increased automation and an efficient workflow? FRONCZKIEWICZ & MALM: As a loose definition, an innovation is a method, idea or product that should meet three criteria. It must be new, inspiring and profitable. Profitability can come in numerous ways, but time and waste savings are often key areas of desire in flexo printing. While the metrics may vary based on what the specific innovation improves, all the different innovations presented at this Fall Conference will touch on the data that was used to verify this very important keystone. FLEXO: How will FIRST and its related certification programs fit into the agenda? FRONCZKIEWICZ & MALM: We are honored to have Mark Mazur of DuPont Packaging Graphics, FIRST’s chairman, fill us in on the new release of FIRST 5.0, “including the latest specifications for ex- panded gamut printing, the best ways to communicate with package buyers and designers, and the best practices for press characteriza- tion.” Furthermore, in addition to discussing the current state of the FTA Technical Innovation Award winning “Indirect Flexo” technology, Jennye Scott will also present on how Berry Plastics Corp., a tradi- tional dry offset printer, made the leap into flexo printing by using the FIRST methodology and certification program. FLEXO: What specific innovative technologies will be highlighted and why? FRONCZKIEWICZ & MALM: Since it continues to be a hot topic with new options seemingly every day, a large portion of the confer- “While we love and embrace the innovative process and new commercial offerings, we tend to be ‘anti fluff’ ‘prove it to me’ realists when it comes to evaluating their effectiveness. Hence, we wanted to see a Fall Conference where the focus was less on what an innovation ‘could’ do for you in theory, and more on what the innovation ‘has’ done for users in reality. ” 26 FLEXO | AUGUST 2014